How To Start New Lash Line? Real Business Story
I am an lash manufacturer, a wholesale mink lashes suppliers, we produce eyelashes and wholesale eyelashes.
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The consumption of eyelashes is in the United States. We cannot establish our own lash brand in the United States because of various factors, so it is through email marketing and media marketing sell our premium eyelashes.
I was in contact with VERO because she saw a video of her 3 eyelash contrasts in the Youtube by looking at her INS connection. She had a short makeup tutorial and a makeup process to confirm that she had an understanding of the eyelashes.
She was very natural to face the camera. To establish a marketing channel through the YouTube is very simple for her, she is my target customer, I said to myself.
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Through INSTAGRAM contact, VRO has built a very strong confidence in our products. She knows eyelashes, so by observing the pictures i posted on the IG and the videos posted on the Youtube channel, she can judge very easily, the quality of our products. It is reliable, but how do you choose a style?
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It is easy to choose few styles for us, because we know what is hot sell from daily orders, so i recommend few styles to her, Varo choose 2 in my hot sale, choose one style herself, a total of three models, 3D22C, DM07 and DM10, gave them a local name of the United States, and promoted sales through IG.
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Let’s summarize her shopping list. DM07 and DM10 5.5 dollars one pair, each 10 pieces are, $110, 3D22C is 5 dollars a pair, 10 pieces are 50 dollars, we make mini logo stickers with 250 pieces cost $10, 30 acrylic transparent boxes for $30, shipping costs $30, and two Other styles of eyelashes and 2 boxes, the total cost is $ 235.
In order to support lash line new starter, we make a favourable policy, Once purchase more than 60 eyelash products, you can get transparent acrylic boxes free. This policy is very powerful. First, it is equipped with a mini LOGO sticker, and a transparent box can solve the problem of personalized packaging. The transparent box can be free, which is equivalent to saving $2.50 for each pair of eyelashes, and the cost of eyelashes to the United States is less than $7, and the ratio is as high as 30%. With this removed, the customer has a very good competitive advantage, I give VRO The policy is to buy more than 60 pieces of acrylic packaging for free, and 10 US dollars can use 250 mini LOGO stickers, so that you can continue to use.
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Faster than I expected, the VRO sold it easily on the IG, in less than two weeks without a customer base, and the customer feedback was very good.
A very proud picture of the eyelashes, you can see the photos on this blog is provided by her.
On February 14th, VRO re-booked the eyelashes. This time she added another three models, DM02, DM12 and 3D62. The same way, she give them name to the three eyelashes. We make new mini logo for her new 3 styles free of charges, the golden glitter paper was also used as the base.
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DM02/07/10/12 each 10 pieces cost 220 US dollars, 3D62/22C, 10 pieces each, 100 US dollars, plus 2 eyelashes gifts, shipping costs 40 US dollars total 370 US dollars, because she has accumulated more than 60 sales, so the first The dollar box fee for an order can be returned to her so that she pays $340 directly.
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As of today, VRO’s eyelashes have been sent out and will soon reach his hand. The quality of our eyelashes is very good. With this eyelash support for good eyelashes, she is sure to achieve greater success.